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Guess

27/12/2016 by CARLY STERN

Twice the fun! Guess debuts SECOND spring campaign featuring It Girl Hailey Baldwin looking radiant while posing in the Palm Springs sunshine


 


- Hailey, 20, appears in the Guess Jeans campaign alongside Stefano Sala
- She and Stefano also posed for the brand's Guess Originals 1981 Anniversary Capsule collection


Hailey Baldwin is a busy, busy girl — and that's just when it comes to fulfilling her contract with Guess.



The 20-year-old model just debuted her second campaign of the season for the fashion brand, starring alongside hunky male model Stefano Sala in each.



In the new Spring 2017 Guess Jeans ads, Hailey looks undeniably stunning as the Palm Springs, Florida sun hits her at just the right angle.

 

Gorge: Hailey Baldwin stars in the new Spring 2017 campaign for Guess Jeans

Part of the family: The 20-year-old joined the fashion brand in 2016

Getting steamy: She poses with hunky male model Stefano Sala


Shot by photographer Rayan Ayash and directed by Guess founder and Chief Creative Officer Paul Marciano, the ads also feature model Emma Stern.


In one particularly gorgeous image, Hailey wears a blush pink body-con dress and a matching jacket while her blonde hair frames her face.


In another, she gathers up the skirt of a shiny green frock, looking effortlessly glamorous as she pouts for the camera. In the same dress, she cozies up to Stefano in another shot.

A-list: The ads were Rayan Ayash and directed by Guess founder and Chief Creative Officer Paul Marciano

Sticking around: This is Hailey's second campaign for Guess this season alone

Gorgeous: She also poses in a steamier set of images for the brand

Stunning: She models the Guess Originals 1981 Anniversary Capsule collection


Hailey also models a particularly trendy matching jeans and crop top set with a cool embellished finish as she lounges on a beach towel — making what is sure to be an uncomfortable propped-up pose look easy and sexy.


This season she managed to snag two campaigns, also modelinglimited-edition pieces from the brand's Guess Originals 1981 Anniversary Capsule collection, which celebrates its 35th anniversary.


She poses with fellow model Stefano Sala in several denim and vintage-inspired outfits. The throwback capsule collection will launch in March.

Throwbacks: All of the vintage-inspired pieces pay homage to the brand's past

Throwbacks: All of the vintage-inspired pieces pay homage to the brand's past

Hailey also stripped down to underwear, but only for a couple of shots

The whole wardrobe: She also modeled denim tops, and shoes

Nice: She posed alongside Stefano in her second campaign, too


The Hollywood progeny first signed with the brand in 2016, joining the ranks of fellow Guess Girl and friend Gigi Hadid. She landed the major deal only two years after entering the business.


'I decided to start modeling when I was 17. It was kind of something that just happened naturally. It wasn't anything forced. And I ended up liking it so I stuck with it,' she said in a behind-the-scenes Guess video last year.


'[It's] kind of a funny story — the way that I got connected with Paul is we have the same chiropractor,' she went on.


'I'm very excited and very grateful and happy to be part of the Guess family.'

Happy birthday! The brand is celebrating its 35th anniversary

Get it soon: The capsule collection will debut this March

Hailey even looks like a '90s supermodel with her hair and make-up in the ads

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